In this project task you will map the geographic and logistical whole channel sy

In this project task you will map the geographic and logistical whole channel sy

admin / July 3, 2018

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In this project task you will map the geographic and logistical whole channel system for cocoa from Cadbury company location in a home country ( Ghana west Africa) market to a particular host country market and targeted commercial outlets or customers.
Assignment 3: Course Project Task 4In this project task you will map the geographic and logistical whole channel system for cocoa from Cadbury company location in a home country ( Ghana west Africa) market to a particular host country market and targeted commercial outlets or customers.Search global industry and trade sources to identify potential domestic and foreign global marketing channel members to distribute the selected product or service. Use a world map and global marketing channel member information to describe and chart the distribution route plotted by eight primary whole channel system constituents: Domestic country location of the product company Domestic country distributors and warehouses Domestic country logistics and transport operators Domestic country trade port and government custom agencies Foreign country trade port and government custom agencies Foreign country logistics and transport operators Foreign country wholesale distributors Foreign country retail store outlets Summarize the mapped whole channel system in terms of its effectiveness as a global marketing channel. Cite all sources. Write your proposed whole channel system mapping plan in a 4-page Word document formatted in APA style.Grading CriteriaMaximum PointsSelected and described global marketing channel members for the selected product or service8Created a distribution route12Plotted the distribution route on a map8Selected reliable sources of information and cited sources8Applied the correct APA style usage grammar and punctuation4Total40
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